Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Eszter Szőcs
Packaging Contents: Pasta
Packaging Substrate / Materials: 100% Recycled Paper
Printing Process: Digital printing
Eden Premium is a Hungarian brand which provides gluten free, dairy free, lactose free, soya free and vegan pasta.
Their products can be fit in any kind of lifestyle, such as vegan, vegetarian or food intolerance. Eco-consciousness has always played an important role in the life of the company. This is the reason why I chose 100% recycled paper for production of the packaging.
The packaging design features the main graphic element – wave – of the brand. I have applied this wave on the branding elements too such as the logo of the brand, business card, letter paper, envelope and posters. The other graphic elements and colours are taken from the forms, shapes and unique colours of different kind of pasta. I set a target to design a unique shape and look for the brand and to make an eye-catching packaging.