Project Type: Produced
Client: Edinburgh Gin
QR code and design & delivery of microsite:
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Paper label on glass bottle
Printing Process: Digital printing, Foil stamping, embossing
D8 were asked by Edinburgh Gin to refresh their overarching brand identity in line with their new brand positioning “Filled with Wonder”.
We began by creating a full series of illustrated master visuals showcasing natural flavours that distinguish the Edinburgh Gin range. Each individual element was illustrated by hand in-house at D8. In total, we created 11 master visuals.
We redefined their photographic approach to bring a sense of Wonder to their trade and serve imagery