Project Type: Produced
Client: El Torrejón
Product Launch Location: Spain
Packaging Contents: Fresh milk
Packaging Substrate / Materials: Glass bottle
El Torrejón is a family business founded in 1988 that has passed on its efforts and passion for dairy products from generation to generation.
What in its beginnings was a livestock farm with just over twenty animals and the basics to start producing, is today a company recognised for the high quality of its products and its traditional values.
With the aim of positioning the El Torrejón brand on a national level, at bbrand we developed a new branding project and a complete line of packaging (glass bottle, PET bottle, tetrabrik, cardboard pack, box of different sizes) and various applications such as vehicles, work clothes, corporate fences, etc., as well as the design and development of the website.
We have resolved the packaging with the characteristic shapes of cowhide. This innovative graphic solution contrasts with its competitors on the shelf, giving new visibility to its products.
A simple graphic solution – and yet never seen before – that reminds us of the natural, traditional, quality origin of milk, with the product as the main protagonist. A clean and effective result with high visibility on the shelf.