Design: Dany Vo
Location: United States
Project Type: Concept
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

Elenor empowers people to drink more plants. Think super herbs, adaptogens, and spices like ginger, matcha, schisandra, turmeric, nettles, and tulsi leaf. The system of ten innovative and health-enhancing formulations are handcrafted and micro-brewed to create a highly functional and refreshing drink

The bold graphic makes a strong impact on shelf-set . The use of colorful graphic illustrates the spirit of joy, awaken and enlightenment on the brand personality. The strong brand mark stand out strong across all flavor which makes the drink iconic and memorable.

Elenor is a healthy plant-based everyday body fuel drinks. The brand believes in: “Never dimming your shine”, “Being on your best misbehavior” and “Better for you doesn’t mean boring”. The lifestyle and language used in the campaign provoke an uplift and approachable feeling for the brand. Elenor is for optimism: We are always in your corner, lift you up, give you that crave of energy to push through.

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