Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: CBD
Packaging Substrate / Materials: Plastic
The rise of CBD has become one of the most exciting new developments in the health and wellness industry, featuring a growing list of new brands that cater to every need — from relieving aches to providing calm. But this success has also resulted in oversaturation, making it hard for each brand to stand out and make its message heard. Facing this challenge, Qualis Standard, one of Nevada’s fastest growing hemp-based CBD manufacturers, turned to digitally-native branding agency Zero, to reinvent the category with the launch of its latest brand, Enjjoy.
With Enjjoy, Qualis saw an opportunity to use its considerable capabilities to introduce the highest quality direct-to-consumer product at a price that no one else can match. Seeing Zero’s past success in launching standout CBD brands, Qualis trusted the agency to give their new products a voice and to develop a multi-tiered, “mass-pirational” approach that would help Enjjoy communicate its brand mission. Zero delivered, with not only designs — including branding, packaging, content creation, and website design — but a full go-to-market strategy.
“We’ve been able to work with them on everything, from their name, to their mascot ‘Roy’, to the tone of the visuals, to their approach to e-commerce,” explains Zero Creative Director Chelsea Goldwell. “From the start, it was clear that Qualis Standard trusted the process and our collaboration together, which allowed us to try some really interesting ways of telling their story and injecting some fun into the category.”