Creative Direction & Design: Alexandros Gavrilakis
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Flexography, Offset Printing
Branding & Packaging for a highly nutritive botanical infusions brand, called Ertha.
Taking inspiration from Mother Earth, the principle of inexhaustible vitality, Ertha carefully sources top quality and highly nutritive natural ingredients to create exquisite botanical infusions that aim to offer you this oh-so-essential connection to nature and sync you to its marvelous rhythm.
We studied the name, branding and the packaging design. Our goal was to introduce a strong visual narrative for a new product line of CBD herbal infusions and give the brand an International character to help the company expand in the EU. The challenge was to stand out in a market often described visually with cannabis leaves and similar cliche images. The products involve a wide range of audience, that respect organic products and simple pleasures.