Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Perfume
Businesses are constantly changing and adapting, especially in today’s world. Natura needed to quickly update their most famous perfume in Brazil, Essencial, in its male and female versions.
Our challenge was to use Agile methodology for the brand’s repositioning and also design a new packaging, connecting the product’s tradition to more contemporary visual references. The key aspect to develop this new product was the extremely fast time from the creative process to final delivery, done in only 4 weeks. “Quest” is our design-based innovation Agile program, and in only 4 weeks, we go from scratch to finish. It involves creating, prototyping and user collaboration for maximum efficiency.