Gimmo Etro, who founded
The silhouettes had an eighties feel. So leggings and over-the-knee boots were worn with little lace-up, renaissance jackets inspired Nureyev’s costumes or shoulder-padded cable-knits. There were T-shirt dresses in cotton or printed paisley chainmail, primary coloured hoodies and oversized polo tops, worn with patchwork blousons. Drama came from the fringed capes and floor-length leopard coats, which referenced Hendrix’s glamour.
It was all put together in a contemporary way that addressed post-pandemic dress codes (or the new lack of them). Smart, casual, day, night – these conventional distinctions were deliberately blurred. Feel free to wear what you want, when you want, was the message. Clothes with a sense of freedom and adventure: Etro has been the go-to house for that since it launched in 1968. After a year of freedom curtailed, Etro’s aesthetic is particularly appealing.
Photography courtesy of Etro.