Design Director: Carl Johan Larsson
Strategy Director: Christian Halsted
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Underwater camera
Packaging Substrate / Materials: Paper
It has never been easier to directly impact the well-being of the ocean by just going underwater. As a producer of dive cameras, Paralenz’s true objective was to engage with a worldwide community of more than 25 million divers. They wanted to confront environmental indifference and inspire people to speak for the ocean as a natural part of the dive.
To Paralenz, the world begins where the recognizable stops; below the surface. Paralenz makes dive cameras suited for life underwater. A free app. connected to your camera allows for data to submission to Ocean Researchers in real-time from all around the world.
This genius approach of combining the diving experience and the ocean’s wellbeing also needed to be captured in the identity. The graphical solution shows the organic, colorful ever-shifting life in the surf. The fine line separating the two worlds, above and below water, was the obvious place to start the inspiring tale of Paralenz.