Agency: Yasno.branding agency
Art director: Dmitry Izotov
Design: Natalia Romashkova
Technical design: Rodion Demochkin
Management: Darya Makurina
Location: Russia
Project Type: Produced
Client: Calve
Product Launch Location: Russia
Packaging Contents: Sauces
Packaging Substrate / Materials: Glass bottle

We have developed the concept and design of a new range of Calvé sauces. Ketchups, sauces and mayonnaises of Calvé brand (Unilever) are known in the Netherlands, Spain, Italy, Switzerland, Turkey, Romania, Russia, Belarus and Ukraine. Calvé is made for those who like to experiment and try new tastes and dishes of international cuisine.

In 2019, Calvé launched a new product — a collection of exotic sauces. Three flavors help you make a veritable trip to certain countries of Asia and Africa: African “Piri-Piri”, Indian “Tiki-Masala”, and Asian “Black Pepper”.

We should have created a bold and vivid image for sauces that differ from the usual Calve packaging.

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