Before the capsule collection was launched online and in select boutiques yesterday (November 9), the collab pre-launched at London’s Selfridges with an exclusive pop-up. Officially the first place to stock the collab in Europe, the pop-up space is split over two floors inside the Oxford Street shopping mecca. The ground floor space focuses on shapewear, underwear and hosiery. The space is coated in signature Kardashian neutrals, featuring miniature Fendi x Skims models in all shapes and sizes, and screens that flash up with the brand’s hybrid monogram. On display, there is also a wide range of accessories, including fuzzy slides, double F shoppers and travel pouches, available in the collection’s palette of khaki green, lilac and beige.
Heading upstairs, you will be able to shop the capsule’s ready-to-wear pieces, which include sculpted minis, velvet leggings and the chocolate brown leather wraparound dress Kardashian West wore to pick up her Brand Innovator Award presented by WSJ. Magazine. Shapewear today, shapewear tomorrow, shapewear forever!
Photography Luke Hayes. The Fendi x Skims Selfridges pop-up is open until November 30.