We promise you that this campaign is going to have you reaching for your running shoes and sprinting off to the closest Burberry store. Or if you’re Gen Z, that’s a euphemism for grabbing your phone and frantically pressing add to basket.

Burberry’s latest campaign shows off your hottest new wardrobe addition – the Olympia bag – on three incredible women in Riccardo Tisci’s life: FKA Twigs, Kendall Jenner and Shygirl, the spoken-word rapper who opened up Burberry’s AW21 showcase.

The campaign stars come clad in signature Burberry beige, flaunting the Olympia in all its curvey glory. The bag’s available in a series of hues, including marigold yellow, pale blue, warm sand and classic black, all available to shop now at the Olympia pop-up space inside Harrods.

Mr Tisci worked with photography duo Inez and Vinoodh, super stylist Ib Kamara, make-up artist Kabuki Magic and hairstylists Jimmy Paul and Lacy Redway to bring the bags’ beauty to your screen. Not only does the bag photograph like a seductress, but its crescent silhouette clings tight against your body. Kinda like a hug from your boo, just a whole lot chicer. We know you’re sold.

Photography by Inez and Vinoodh. The Burberry Olympia bag is available online and at the new Burberry Olympia pop-up at Harrods, London. 


The post FKA Twigs, Kendall Jenner and Shygirl Star in the Burberry Olympia Bag Campaign appeared first on 10 Magazine.

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