Project Type: Produced
Product Launch Location: Global
Packaging Contents: Vege Chips
Packaging Substrate / Materials: Paper
Printing Process: Screen
FLWRPWR vege crisps are the funky retro vegetable crisps with a sunflower seed oil twist. The bold funky branding paired with the muted colour scheme and the retro blocky architecture all come together for a strong brand identify with the wow factor. The rounded typography talk tot he retro 60’s / 70’s vibe and play on the “flower power” theme of the brand identity. The colour range all contrast each other well and make for a strong on shelf presence. The retro vibes and the modern gluten free product category juxtapose well and will sit apart with a strong point of difference to the competing vegetables crisp varieties.