Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Plant-based products
Packaging Substrate / Materials: Glass bottle
Follow Your Heart, the plant-based pioneer, traces its roots back to a small café in LA in the 1970s operated by four friends who shared similar philosophies about vegetarian diets and healthy food. Over time, the operation grew organically from a food bar to a store to prepared foods and then large-scale food production. The first product on grocery store shelves was Vegenaise®, the first vegan mayonnaise alternative.