Design: Chase Design Group
Location: United States
Project Type: Produced
Client: Follow Your Heart
Product Launch Location: United States
Packaging Contents: Plant-based products
Packaging Substrate / Materials: Glass bottle

Follow Your Heart, the plant-based pioneer, traces its roots back to a small café in LA in the 1970s operated by four friends who shared similar philosophies about vegetarian diets and healthy food. Over time, the operation grew organically from a food bar to a store to prepared foods and then large-scale food production. The first product on grocery store shelves was Vegenaise®, the first vegan mayonnaise alternative.

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