Agency: Dawn till dusk Studio
Graphic designer: Lisette Bahamonde
Packaging structural designer: Marina Orvañanos
Location: Ecuador
Project Type: Concept
Packaging Contents: Coffee capsules
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

The brief for this project consisted in designing the packaging for a new fictitious brand of coffee capsules directed to the Reformers, a segment of the population that takes into consideration social responsibility and environmental sensibility when making purchase decisions.

Coffee capsules are the result of the industrialization of the coffee-making process, giving way to a slight discussion of practicality against artisanal made, causing the perception of the “dehumanization” of coffee.

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