Creative Director: Franco Radoccia
Project Type: Concept
Packaging Contents: Extra Virgin Olive oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping, sleever
History, tradition and an infinite passion for extra virgin olive oil from the Marche are intertwined in the history of the Agostini family, which has been producing oil with its own oil mill since 1950.
The pattern with the Lilliputian peasants who carefully harvest the precious olives ennobled by metallic effects to emphasize the preciousness of the fruits becomes the leitmotif of the new identity.
The processes on the entire pack range are always taken care of to enhance the graphic signs. The restyling also includes the enhancement of sleeve technology, traditionally used in the mass market which, thanks to the finishing touches, is able to dress the top of the Frantoio range.