Location: United States
Project Type: Produced
Client: Freshie Tequila
Product Launch Location: Americas
Packaging Contents: Tequila Seltzer
Packaging Substrate / Materials: Can
Affinity Creative Group’s Fresh Take on Canned Tequila Seltzer
Designing more than the look of a new drink… it’s an adventure in a can. Communicating a lively, fun lifestyle, along with the very finest ingredients available.
When the entrepreneurs behind Freshie, the first certified organic silver tequila seltzer sought an indelible identity for their new beverage, they turned to Affinity Creative Group. The founders, Paige and Ryne Iseminger, aimed to quickly convey the fun, lively, and adventurous feeling of a south of the border vacation, while also communicating the use of genuine, unadulterated, and pure ingredients. The challenge: get all of that messaging to fit on a slim, 12 oz. aluminum can.