Creative Director: Andrey Davidovich
Project Type: Concept
Packaging Contents: Soft drinks
Packaging Substrate / Materials: Metal & Glass
Printing Process: Digital printing
Create a brand which reflects the neoclassical theme while carrying the sustainable beliefs of the founders. Fritz-Kola company was founded in 2003, when two friends began their own production of soft drinks with an idea that it should not be harmful and stuffed with chemicals.
The history and idea of production have inspired us to the Fritz-Kola packaging concept in the style of surrealism and neoclassicism. We went beyond the reality and tried to reflect what the product carries inside – an “unreal” taste with harmless ingredients – something that consumers could only dream of and see in their dreams.