Design: Sunhouse
Location: United Kingdom
Project Type: Produced
Client: Live Kindly Co.
Product Launch Location: Global
Packaging Contents: Plant-based foods
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Independent design agency Sunhouse has rebranded Fry’s, the original plant-based pioneer. Delivering iconic standout on shelf and beyond, the new identity encapsulates the family’s passion to not only craft tasty plant-based foods, but also to inspire people to move to a healthier, more compassionate and sustainable lifestyle.

The Fry Family Co. is a leader in the plant-based food industry with over 40 products on supermarket shelves in 30 countries around the world. Founded on real purpose, they have been inspiring and enabling families on their plant-based journeys since 1991. Whilst the new popularity in this category has provided fresh opportunities for the family-run company, it has also brought on pressure from the growing competition.

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