Agency: Lucid Design
Creative Director: Amit Mirchandani
Senior Graphic Designer: Priyanshi Khemka
Junior Graphic Designer: Shrida Shah
Location: India
Project Type: Produced
Client: Fuelled
Product Launch Location: India
Packaging Contents: Protein Bars
Packaging Substrate / Materials: Foil
Printing Process: Digital Printing

Brand identity and packaging for a gourmet nutrition company and their first line of products – delicious protein bars.

Fuelled makes dessert-like treats, the only difference is that they’re completely healthy and powered by protein. We crafted a design language for the identity and packaging, drawing from the “charging up” icon we see frequently in our digital lives.

We gave the brand a modern and minimal look to help break through a crowded category. Fuelled’s bold colour palette and dynamism gives the viewer a sense of forward motion, confidence and optimism. The logo cleverly showcases an energy icon in the negative space while the packaging is inspired by a battery.

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