Agency: Firebox
Creative Director: Xavier Unwin
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Rum Liqueur
Packaging Substrate / Materials: Glass bottle, Fasson Martele Extra White FSC Paper
Printing Process: Holographic foil stamping and screen printing

In 2009 astronomers identified a chemical called ethyl formate at the center of the Milky Way. That chemical is responsible for the flavour of raspberries and also happens to smell like rum, meaning the galaxy sort of smells and tastes like a giant raspberry infused cocktail.

This sparked the idea to capture and distill the spirit of the galaxy and create an ode to the incredible discovery made by those astronomers. Whilst not all of us have the budget to jump on a rocket and explore the galaxy with the likes of Elon Musk, we felt there was no reason Firebox.com couldn’t bring the galaxy to you in sensory form.

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