Project Type: Produced
Client: General Iron Fittings
Product Launch Location: Brazil
Packaging Contents: oil, wax, varnish
Packaging Substrate / Materials: Glass, plastic
Printing Process: Bopp printing
General Iron Fittings was born in the year 2000 as a hardware store.
After a few years in the market, there was a repositioning branding to wood finishes and the name was kept to remember the origin of the business. The new brand and 54 product labels including waxes, oils, varnishes and more needed a look that conveyed the quality of the product. Approved by all carpenters as a non-toxic and excellent product, it was a great challenge to combine Italian-Brazilian influences of family business with wood finishes.