Project Type: Produced
Client: Altos de Lapuebla
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper label
Printing Process: Offset, Foil stamping
Giraluna is a white wine fermented in a cement barrel, which makes it a different and special wine cause of the constant movement inside, the result of forces, of the mystical, as mysterious as the tides that occur under the influence of the moon. This wine belongs to a newly created winery whose premise is to make “Free Wines”.
A brand that does not forget that “we all have roots, but we also have wings to fly”.
The design of the label is based on a cement surface that represents the moon and the reliefs generated by the surface act as craters. For the name and the texts, the dark silver stamping provides a changing mirror effect, which, depending on the light, lets you see more or less, which reinforces the mysticism that surrounds this wine. The wraparound design of the label invites you to turn the bottle to discover the complete information.