Designer and Illustrator: Chanwut Hothai
Project Type: Produced
Client: S&P Syndicate Public Co.,Ltd.
Product Launch Location: Thailand
Packaging Contents: Mooncake
Packaging Substrate / Materials: Tin Box
Printing Process: Digital Printing
“Golden Dragon” is an original mooncake brand in Thailand. “THAI Mooncake” is a Golden Dragon product concept.
This year Golden Dragon celebrated their 60th anniversary, we choose to illustrate a dragon “Zhulong”, a huge dragon with horns and wings, and it was the most powerful of them all, the greatest above all dragons. It is rumored to stay in the sky and in the heavens.
While still using the concept “THAI Mooncake” in the design by combining Thai original art and Chinese original art together. Simply and minimal style. Created Ancient Thai pattern fill in Chinese Dragon. By picking up the patterns from the original Thai art temple wall painting, some patterns from pagoda ceramic decorating. Collage all patterns together. Illustration by oil colors hand painting on canvas.
In Chinese tradition Dragon is the symbol of the mythical gods that will bring longevity, prosperity, fortune, luck, happiness and abundance. Is creating a point of sale using a dragon picture. Which can be used to give to each other or keep it for auspiciousness.