Creative Director: Kajol Mehta
Project Type: Produced
Client: Good Graze
Product Launch Location: Global
Packaging Contents: Coconut Sugar, Virgin Coconut Oil, Desiccated Coconut
Packaging Substrate / Materials: Glass and Plastic jars
Printing Process: Digital printing
Good Graze brings naturally vegan and organic coconut essentials straight from the farms of the founder’s native land, a land of divine and authentic coconut harvesting – Sindhudurg, India.
The Objective: A brand personality that’s bold and refreshing in the organic food market.
The Outcome: The brand’s existing logo was brought to life by a playful identity that included a renewed colour palette and font system.
The packaging takes inspiration from Sindhudurg, the land composed of plants, birds and animals that grow harmoniously together.