Agency: Atlas Branding
Creative Director: Lisa Peteet
Designer: Taylor Sutherland
Photographer: Jack Sorokin
Location: United States
Project Type: Produced
Client: Poppy Handcrafted Popcorn
Product Launch Location: Americas
Packaging Contents: Popcorn
Packaging Substrate / Materials: Paper tube with aluminium lids
Printing Process: Offset, hot foil stamping

Atlas Branding is a design, packaging and web design studio based in the Southeast, Asheville NC that focuses on crafting brand experiences for food and beverage, as well as consumer product and lifestyle brands. Atlas Branding was approached by client Poppy Handcrafted Popcorn, a gourmet popcorn company in Asheville, NC to help the client break into the boutique wholesale and gift markets. Over five years, Atlas worked closely with Poppy to design and develop an overarching brand position and packaging design theme that could be extended from their market bags to their higher end speciality holiday packaging lines from year-to-year.

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