The creative folks at Anagrama Studio have created a modern and elegant brand identity for marketing agency Matraka.

Matraka is a Mexico City-based marketing agency specializing in unique experiences for iconic brands seeking to generate an emotional bond between the consumer and the brand by sharing memorable moments.

Anagrama’s creative team has been asked to adapt the brand identity to the present with a practical and creative approach allowing a direct link with the user. To do so, they redesigned the logo preserving the existing color palette and involving the brand name as a base; Matraca, which refers to an iconic toy present in the Mexican culture that produces a rattling sound when set in motion. Below you can find a few images of the elegant yet modern result. For more of Anagrama’s creative work, please visit their website or follow the studio on Behance and Instagram.

Graphic design and branding by Anagrama Studio for marketing agency Matraka.
Business card design.
Graphic design and branding by Anagrama Studio for marketing agency Matraka.
Close up of the envelopes.
Graphic design and branding by Anagrama Studio for marketing agency Matraka.
Envelopes design.
Graphic design and branding by Anagrama Studio for marketing agency Matraka.
Close up of the printed collateral.
Graphic design and branding by Anagrama Studio for marketing agency Matraka.
The entire stationery system including letterheads, business cards, and materials for communication.

All images © by Anagrama Studio. Do not hesitate to find other inspiring work in our Graphic Design and Branding categories. Both sections include a hand-picked selection of outstanding projects realized by talented freelance graphic designers and leading studios from all over the world.

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