Project Type: Produced
Client: Saki GMBH
Product Launch Location: Europe
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard, Metal can
Printing Process: Screen printing, Foil stamping, Emboss
Design of Hanim tea box, which was made for Germany and Turkey in 2016 and is sold in the form of cardboard boxes and metal cans. The word Hanim in Turkish means lady, so in the design of this box, image of a lady (to match the Brand name meaning ) and a cup of tea have been used, in a way that shows the enjoyment of the aroma and taste of tea. Inspired by Art Nouveau style, I tried to create a sense of luxury and classicism in the viewer.
The different colors of the boxes are selected due to the difference in the type of teas, and in addition, the use of visual elements (cardamom, saffron, etc.) with the same illustration style helps the customer in choosing. Embossed and Foil stamping techniques have made the box on the shelf more impressive.