Project Type: Produced
Client: Harajuku Cafe
Product Launch Location: India
Packaging Contents: Wrap paper, coffee mugs
Packaging Substrate / Materials: Paper
Printing Process: Digital
Logo, identity, packaging and ceiling art done for a Japanese street food cafe located in Bandra, Mumbai
Named after Japanese fashion hub Harajuku, the concept for this identity system is based on Japanese street food icons and pop culture motifs found in and around Japan.
The idea was to recreate Japanese street food experience visually, with lot of playful, chaotic visuals, anime elements, loud, vibrant colors alongside bold black lineart and simple typography for balance.