Agency: Pearlfisher
Project Type: Produced
Packaging Content: Jelly

Pearlfisher brings joy to jelly with new design for Hartley’s 10 Cal Jelly.

Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly.

The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the definitive go-to for anyone wanting to maintain a balanced lifestyle whilst still saying yes to pudding, bringing joyful fruity moments into everybody’s every day and helping Hartley’s 10 Cal Jelly expand its future offer.

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