Design: Radar
Location: Russia
Project Type: Produced
Client: СОЮЗПИЩЕПРОМ
Product Launch Location: Global
Packaging Contents: Healthy fast food
Packaging Substrate / Materials: Glass bottle, Plastic, Paper, Cardboard
Printing Process: Digital printing

The aim
To develop the brand platform for all products from “Healthy Menu” line: define the overall meaning of the brand, its mission, to create a new visual style that would be different from any competitors. Create a unified easy recognizable design system for all products. With all those changes ease up the way to the major Russian stores shelves.

Soyuzpisheprom Russia’s largest food producer with a 120-year history. Owner of a lot of popular brands and trademarks “Tsar,” “Soyuzpischeprom”, “Healthy Menu”, “Green Milk”. Production includes vegetable drinks, various oils, cereals, pasta, yoghurts and ready-made breakfasts.

The new “Healthy Menu” shows benefits that familiar products can bring in a new, high-quality performance with an aim of healthy and sustainable consumption.

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