Project Type: Produced
Client: Europa trading Ltd
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Metal, tin
Printing Process: Flexography, offset printing
To develop a packaging design for a line of Chinese tea consisting of 3 sku, which differ in grammage and types of tea. Consumers of the product are connoisseurs of real Chinese tea who purchase the product in specialized tea houses or order tea online. The developed packaging confirms that a high-quality authentic product can be purchased in federal retail chains, and not only in themed boutiques. The product is presented in the high-priced segment.
The design style is based on two references. The first of them is tea houses.
Tea houses – public places in cities where people gathered to spend time with a cup of tea, appeared in the Tang era, and the Song era was their heyday. They were especially popular in the south of China, since the southerners loved tea, but there were quite a few houses in the north of China.
The second reference is Chinese porcelain (blue and white ceramics). Blue and white ceramics became popular by the 14th century, and China became a center for mass production of these products. Currently, porcelain items with blue-blue patterns have become a real visiting card of the Middle Kingdom.