Location: United Kingdom
Project Type: Produced
Client: Kraft Heinz
Product Launch Location: Germany
Packaging Contents: Mayonnaise
Packaging Substrate / Materials: Plastic
With greater awareness of the environmental impact of our food choices and a growing number of consumers turning to plant-based diets either permanently or regularly, the food landscape is changing. Veganism is becoming an unstoppable worldwide trend with 20% of EU consumers now calling themselves flexitarians, meaning that they have a primarily vegetarian diet but occasionally eat fish or meat, and 1% identifying as completely vegan.
While the plant-based category is well-established, it sometimes lacks excitement, quality and flavour. Kraft Heinz has therefore chosen to create an exciting new range of uncompromisingly delicious, creamy, egg-free mayos packed with punchy plant based flavours with range design by PB Creative. The new range delivers on great taste but is also aligned with consumers’ health, environmental and ethical beliefs.