Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset
The footprint of this river that has marked the character and way of life of many civilizations. Like the character of the soil and therefore of the wine.
This is how, from the naming and design of the packaging of this product, we have wanted to pay our small tribute, through an illustration of the area, marked with the vertebrate silhouette of the riverbed.
For the Hibrus range of wines, three labels have been designed where color as a differentiating element shows the differences of each product, a young white, a young red and a “old vines”. Our intention was to find a powerful, qualitative visual result that is easy to identify by the consumer on the retail shelf.
The story around the river and the people af the region.