Unapologetically feminine but not overly girly, slick and precise like a Swiss watch but never mechanical or cold – The Daily Edited (TDE) flagship sits as a perfectly poised extension of the Australian accessory brand success story, lovingly conceived by Sydney-based design darlings, and Yellowtrace favourites,
Pattern have continued to build on the visual language they’ve developed for TDE over the last five years, adhering to the established design ethos that couples “cool minimalism and sweet sophistication”. Once again restraint and material tactility reign supreme, along with the brand’s signature shade of
Working with a modest 60sqm footprint, Pattern opted to envelop the tenancy’s walls in quilted, fabric-wrapped panels, covered in Foss designed by Louise Sigvardt for Kvadrat. The
Populating the shop floor are a number of sculptural, stainless steel elements, including the store’s point-of-sale and monogram counters. The heft of these curved, metallic forms is offset by the softness of the pink panelled walls and the lofty, light ceiling, achieving a sense of carefully calibrated tension that’s central to the interior’s visual success.
The completion of Australian accessories giant The Daily Edited’s latest space coincided with the beginning of the latest Sydney Covid-19 lockdown. The store’s been patiently sitting and waiting, ready to open its doors this Spring with the current easing of the restrictions.
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