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It makes you shudder just to think of it. This time last year, creatives everywhere were losing work, having contracts cancelled, and generally struggling to pay their rent.
But there was one sector that wasn’t just protected from the recession; it actually flourished. That sector was motion design.
With live filming suspended throughout the world, 2D and 3D motion design and animation became the only way to create moving visual content. So it was no surprise that demand skyrocketed.
But now that filming is resuming with gusto, what will happen to motion design? We asked creatives working in the discipline to share their predictions and what new
To prepare this article, we teamed up with
1. Last year formed new habits
There’s no question about it: 2020 was a boom year for motion designers. Rob Birnie, the founder of
But just because lockdown is ending, that doesn’t mean the end for motion design. In fact, it’s more like a new beginning.
After all, there are now thousands of companies that have, for the first time, experienced the flexibility, cost-effectiveness and creative possibilities offered by motion design. And there’s no way to put that genie back in the bottle. As Rob says: “They’ll have seen the benefits of motion design and will want to stick with it”.
2. Unlocking presents new opportunities
In fact, far from demand decreasing, many in the industry believe it will go UP as new, post-pandemic opportunities arise.
Among them is Calum Smail, co-founder and director at Voxel Studio in Cheshire. “I think the demand for motion design will grow as live events come back,” he suggests. Similarly, London-based creative Nick Smith says: “There’ll hopefully be an increase in spending on DOOH (Digital Out of Home Adverts), meaning an uptake in outdoor as opposed to relentless 9:16 social.” In other words, now that people are free to go out again, advertisers will be keen to grab those eyeballs via motion design-powered posters, billboards and more.
And that’s just scratching the surface. There are many other
3. Hybrid projects are the new black
As the team at Brighton-based studio
Indeed, that’s already the case for
4. Underlying growth is unstoppable
The final point is that pandemic or no pandemic, the demand for motion design has been growing massively over the last decade and is certain to continue.
If you think about it, that’s not really surprising. We’re living more and more of our lives through digital screens and spaces, whether that’s apps on our phone or digital displays and checkouts in shops and restaurants. And, while you may not even notice it, motion design is a key ingredient in helping customers through these multiple interfaces, helping them stay engaged and forging an emotional bond with the brand along the way.
That dynamic is showing no signs of disappearing, and indeed, the pandemic has only heightened it. Consider, for example, how many people were forced to shop online thanks to Covid, a habit that has now firmly stuck for millions who previously wouldn’t have considered it.
All this means that agencies are expecting design for motion design to grow throughout the 2030s. And that means it’s a useful skill for any working designer, whether you want to
“The lines feel like they have blurred a little within some agencies, and they expect you to have an additional skillset to your general design talents,” notes
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