“The long-standing relationship between and music runs deep,” says Hugo Boss director of global marketing and brand communications, Lüder Fromm. In the spirit of this statement, the brand has just launched a new music platform dubbed, Hugo Louder.
As you might imagine from its title, it’s an inspiring project designed to spotlight emerging talents and amplify their voices. Dropping each month, expect exclusive interviews, live performances and more, surrounding young musicians who epitomize the brands DNA.
Premiering today, German rapper Kelvyn Colt will become the first personality to be featured in the exclusive series. Named among the Forbes 30 Under 30, he’s a promising artist best known for his poignant lyrics tackling topics such as origin, mental health, and corruption. Join Hugo Louder for exclusive insight into each musician’s personal experiences and for compelling discussions surrounding current issues. Headphones in, world out.
Photography courtesy of Hugo. Watch Kelvyn Colt’s performance below.
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