Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping
Hypocrita Beer is a brand of handcrafted wheat beers without alcohol, with a characteristic that differentiates it from the rest of the Alcohol FREE beers in the market. An original flavor that reminds us of the nuances of high alcoholic beers, without being so. The carnival is the concept. Scenario where faces are hidden and concealed behind masks. In ancient Greek the term mask was defined as “Hypocrite” (one who pretends, who can simulate what he feels). A term that represents very well the feeling of deception that our beer produces on the palate. A small visual poem with the letter “B” (Beer) as the mask. An element that will become the insignia of the brand and that, through it, will identify the product and its different varieties.