Agency: Blackcurrant
Creative Director: Tanveer
Location: India
Project Type: Concept
Packaging Contents: Popsicles
Packaging Substrate / Materials: Plastic
Printing Process: Offset, Screen Print

Nothing is impopsicle. Say bye to the blooming days of spring and embrace the colour that summer brings with Ice pops, a refreshingly iced candy brand to make your day thrillingly refreshing. The packaging is minimal and eclectic to highlight the refreshing element of the brand. Fun appearance, to-the-point design, and true to the brand’s identity, the packaging is the true representation of clean minimal design speaking in volume. It’s an invitation to spend life “chilling” out.

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