Design: Arseniy Nikitenko, Pechendre
Location: Russia
Project Type: Produced
Client: IMBIAN company
Packaging Contents: Test kits
Packaging Substrate / Materials: Paper

About client. IMBIAN company – developer of innovative multiplex kits for early diagnosis of various diseases, developer of kits for enzyme-linked immunosorbent assay (ELISA tests) and distributor of a number of Russian and foreign manufacturers of test systems for medicine and veterinary medicine.

Brief. We need a bold design that will stand out on the shelves of a drug store among all the generic pharmaceutical packaging.

Solution. The concept is based on emotions conveyed by faces in abstract style. Substances were divided into two categories – stimulant and sedatives. Based on that were chosen the appropriate emotions for the character – to each substance its own. Colourful packaging and exceptional illustrations stand out among the generic pharmaceutical packaging

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