Interview Jenny Nguyen Design Publicist Founcer Hello Human Yellowtrace


Design publicist & founder of Hello Human, Jenny Nguyen, is a definition of a go-getter. Passionate about creativity, design and the people behind it, she is a seasoned communicator who’s lived and worked in New York City, Amsterdam, London, Melbourne and Sydney.

Jenny founded Hello Human at the onset of the pandemic after realising there was a disconnect in the PR industry’s pricing and service model, ultimately excluding independent designers from accessing crucial publicity services, and getting the share of voice they deserved.

She saw an opportunity to tailor a new PR agency business model to work more efficiently for small businesses—making PR more affordable, transparent and approachable while offering high-end publicity services accessible to independent creators. Unsurprisingly, demand for Hello Human services has been huge.

“In only a year, we’ve provided access to publicity services to hundreds of those who need it most and we’ve done it successfully, with grit, humanity and plenty of learning along the way,” says Jenny, adding that 83% of their clients are BIPOC, female-owned or design studios committed to social good.

Hello Human is now seeking to raise US$50K with a goal to expand the team and bring their PR services to a broader creative community, via a rewards-based crowdfunding campaign that you can get behind until Nov 19th.

Read on for our chat below where Jenny drops her PR intel and shares practical tips, tactics and resources you can implement in your independent creative businesses today.


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