Four words – Lossless Audio, and Apple Arcade. These four words could just as easily the new iPod’s design brief. The Twitter rumor-mill’s working on overdrive after a few sources claimed that Apple could announce a new iPod this fall. A few designers even went so far as to create renders based on hearsay and leaks, and I’m absolutely here for it. A new iPod could be a pretty nifty product for a variety of reasons. Here are my thoughts.
Only last week Apple announced that lossless audio was coming to Apple Music. With a new iPod, it’ll be like Apple going into the music-streaming war guns-a-blazing. Spotify’s slowly but surely dominated this space, and the new iPod could almost be Apple signaling that it’s taking the music domain pretty seriously. The iPod could drum up major interest the same way the Moto RAZR did – nostalgia is a powerful force. Moreover, the hardware would be no different from the iPhone 5 or the iPhone SE, given that the renders look pretty much exactly like those devices.
Secondly, the new iPod has the ability to become Apple’s gateway device for a variety of iOS features (and probably even MagSafe, who knows). Kids could use it for listening to music, but could also potentially use the iMessage service on it. The iPod could leverage the power of Apple Arcade too, becoming a very affordable device that parents would buy for their kids in a heartbeat, tying them into the Apple ecosystem at an early age. The iPod has always been an impulse purchase (as opposed to the iPhone)… reissuing the gadget on its 20th anniversary absolutely makes a world of sense!!