Design: Thoroughbred Spirits Design
Location: United States
Project Type: Produced
Client: Burnt Church Distillery
Product Launch Location: Global
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen print

Johnny Fever is an homage to those important father figures in our lives, the ones who share their passion, their wisdom, and even their whiskey. Inspired by a special relationship with his own father-in-law, one of the distillery’s co-founders wanted Johnny Fever to embody the memories and feeling of moments savored with those you love and respect – so we did just that. Drawing from stories of pheasant hunting and nights by the fire, we designed Johnny Fever with layers of meaningful elements to be a bottle that is both revered and familiar. While there are can’t-miss elements – such as the custom shotgun shell replica to crown the bottle – every small detail was considered, including the angle at which the bird emerges from the brush in the right position for a perfect shot.

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