Design: Chey Shaw Kuan
Project Type: Produced
Client: Juicy Brand
Product Launch Location: Global
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic
The design uses hand-drawn illustrations. Four different fruits were created: Lemon, passion fruit, strawberry, mango. This packaging design makes the product more interesting. Using the fresh color and presents the natural to one pattern creative style through the form of hand drawn illustration, which better interprets the concept of nature and freshness of fruit juice brand. The design inspiration comes from the colorful life and healthy life. Meanwhile it’s catching consumer first eye.
Nowadays, the freshness of a product is one of the most important elements a customer will consider when it comes to choosing what to buy in a supermarket. And therefore, the packaging itself should always reflect those values to better attract the consumer.