Project Type: Concept
Packaging Contents: Water
Packaging Substrate / Materials: Aluminium
We are approaching a garbage disaster. In the last 60-70 years 8.3 billion tons of plastic were produced. Almost all of the plastic produced still exists in one form or another. 40% of it is packaging of goods.
JustWater was created in response to the damaging effect plastic bottles have on the environment. The cans are made from aluminium, an infinitely recyclable material which can be recycled over and over again whilst never losing its quality! Recycled can could be back on the supermarket shelves again and again.
The aim is to provide consumers with an environmentally friendly alternative that not only does good for the planet but looks good too. JustWater reflects the simplicity of water with a minimalistic, clean aesthetic that attracts a diverse demographic.