Design: Valeriya Slavina
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Packaging Contents: Sneakers
Packaging Substrate / Materials: Paperboard
Printing Process: Offset printing

New packaging for Keddo sneakers-the main and limited version. Keddo is a fashionable and modern brand for young people. Therefore, the packaging reflects this visual history-at the heart of the Grunge style, fashionable, expressive, bright.

The creation process
All the labels on the packaging were drawn by hand. In the future, an interesting visual story is already created when they interact with a photo of sneakers or shoelaces. Brand logo in the form of a sticker, which also serves as the” first opening ” of the package. Also, the size of the product is written directly on the box.

The limited edition version of the sneakers is packed in a box with the image of the sneakers hanging on the box itself. Inside is the same pair of shoes. The main version of the package is presented with the image of laces, which seem to lie on the box. To make the story complete, handwritten lettering is used everywhere.

When you open the package, it greets you and says that you are cool!

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