Illustrator: Majid Heidari
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Liquid Fertilizer, Agriculture
Packaging Substrate / Materials: Plastic bottle
Being born in a farmer family and experiencing hot summers in farms and gardens, I had the opportunity to carefully look at the elements that exist in this process. One of the most important elements that has remained in my memory is grandfather’s and grandmother’s roughened hands with callosities upon them. Those hands were kind and caring despite being roughened and coarsened.
When I was entrusted with packing fertilizers for Kiasabz Corporation, I looked for ideas inspired by farming and my childhood memories considering the client brief. Farmer’s hands kindly care for crops and befriend them in all of the steps of the procedure from the time before sowing to the time after harvesting and finally, the farmer’s crops become the fruit of his kindness.
Therefore the concept of the farmer’s hands in packing fertilizers for Kiasabz Corporation was created. After finding the concept, it was necessary to attend meetings with Kiasabz’s production, research and development team to learn the characteristics and the story behind each fertilizer to obtain an idea for each product. Attending these meetings led me to come up with the main ideas and how these fertilizers can be a part of farming along with the farmer’s hands.