Creative Director: Krupa Sheth Kapadia
Lead Designer: Anuja Mehta
Project Type: Produced
Client: The Culture Ko.
Product Launch Location: India
Packaging Contents: Kombucha
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Printing
WE REBRANDED A PRODUCT THAT WAS AS ON TREND IN FORM AS IT WAS OUT OUTDATED IN IT’S APPROACH, HELPING IT GET A NEW LIFE ON A ‘SIP’ OF FAITH!
Kombucha, a growing trend in the west, is slowly but surely finding takers on Indian shores. This drink, best described as a funky tea, is prepared by fermenting tea with microbes. It surely is an acquired taste, and is rapidly gaining popularity as a must have for optimum health. You know something is a trendy health fad when you see it cropping up in menus at healthy artisanal cafés and regular mentions by health influencers and bloggers. With promises of better gut health, glowing skin and even a possible (rumoured) cure for cancer; this drink is going to be hard to ignore.