Agency: Studio Blackthorns
Creative Director: Ludovic Mornand
Code Art Designer: Kjetil Golid
Location: France
Project Type: Concept
Packaging Contents: Probiotic beverage
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing

Back in 2018, we saw the painting Portrait of Edmond de Belamy sold for $432,000 but this was no usual artist. The painting was created using artificial intelligence (AI). Therefore, we can ask ourselves if CGI, code art, generated patterns and, generally speaking, AI Design can really be a part of today’s creation and the future of packaging design.

Studio Blackthorns started to experiment this method using generative algorithms with a conceptual project for a probiotic soda brand called Kômô.

Kômô drinks is available in 5 different flavors: Raspberry, Grapefruit, Watermelon, Mango and lemon. Using “Crosshatch-Automata” sketch from Kjetil Golid’s code art website, Studio Blackthorns created a bunch of artificial patterns. Indeed, the agency wanted to see how far code art could actually design.

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