Agency: SUPERMARKET branding agency
Art Direction: Konovalov Denis
Creative Direction: Vagina Ann
Account Management: Vagin Alexander, Markova Ksenya
Design: Lazareva Valentina, Kovalenko Maxim
Location: Russia
Project Type: Produced
Client: Krupno
Product Launch Location: Russia
Packaging Contents: Ready-cooked porridge
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Current market players are mainly using the same visual package patterns as fields of wheat, nature, and other typical category signs.

Therefore, we decided to avoid the same approach and create a brand with the unique concept and strong brand visual patterns. Key aim was to get the idea of naturalness and consumer utility that there are lots of microelements inside of every corn.

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